Product Page

HTML

<script>
  SP.go('productPage', {
    productId: "PRODUCT_ID".
    product: "PRODUCT_NAME",
    link: "PRODUCT_URL",
    image: "PRODUCT_IMAGE_URL"
  });
</script>

Make sure to replace PRODUCT_* fields with real data.

This snippet should be called on the product page of your website. You need to pass product information in order to have ability to display those information later in notifications.